Jun 2, 2021
Engineering Industries eXcellence Acquires DAA to Deliver Complete Offering for Digital Transformation of the Industrial Market
June 2, 2021, Chicago, IL and Windsor Locks, CT –
Engineering Industries eXcellence, the North American division of the Engineering Group, has acquired DAA (Design Automation Associates, Inc.). This business expansion aims to create a unique market position for the company and its Engineering Industries eXcellence division, which specializes in the design, development, integration and delivery of holistic technology solutions for manufacturing and industrial clients.
DAA brings with them 24 years of experience in digital automation of product design, analysis and test engineering. This niche footprint will complement Engineering Industries eXcellence’s similarly robust background in manufacturing design, manufacturing automation, operational efficiency and supply chain optimization. The result will be a complete digital offering for Industry 4.0 and the Digital Twin, from design to simulation to production and beyond the factory doors.
“This acquisition marks a momentous moment of growth for both organizations. We join forces with the singular ambitious vision to establish ourselves as the global market leader in delivering the entire Digital Thread from start to finish. In fact, the integration of DAA’s expertise in design automation and product engineering will enable us to consolidate our design practice and deliver end-to-end connectivity and transformation across the industrial lifecycle,” said Ettore Soldi, President of Engineering Industries eXcellence and Head of the Engineering Industries eXcellence division at Engineering Group.
John Lambert, CEO of DAA, agreed: “DAA is pleased to become a part of Engineering Industries eXcellence. We will contribute our industry-proven digital product engineering solutions to Engineering Industries eXcellence’s innovative manufacturing solutions. This will enable both DAA’s and Engineering Industries eXcellence’s clients to leverage end-to-end digitalization capabilities from product design, through manufacturing, and into service to dramatically improve how they innovate and bring products to market.”
"Both companies have experience across similar industries, including Shipbuilding, Aerospace & Defense, Automotive, Industrial Machinery, Chemical, Energy and many more. Our combined knowledge of industry-specific standards, processes and solutions will help us provide a breadth of value and insight to clients like never before,” added Fabio Sala, Vice President of Industries eXcellence USA.
In addition to augmenting the competences of Engineering Industries eXcellence’s PLM group, DAA will become the new Design Automation practice within Engineering Group’s Engineering Industries eXcellence division. DAA’s founders, John Lambert and Sean Sullivan, will continue to provide their invaluable contribution as Executive Vice Presidents of the new division. DAA will continue operations at its Windsor Locks (CT) headquarters, as well as at its Detroit (MI), Savannah (GA) and Rexburg (ID) locations.
About Design Automation Associates, Inc.
DAA, or Design Automation Associates, is a solution provider specialized in design automation and design engineering processes. Their team implements engineering process automation across the design, analysis and test engineering disciplines. DAA uses digital technology and process redesign to dramatically improve how manufacturers design products. It has contributed designs to 5 Mars vehicles, ships and jets used in national defense, renewable energy systems, efficient and safe trains and cars, and health-promoting consumer products.
